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A/B Testing for Campaigns: Welcome to the Multiverse


A/B Testing for Campaigns: Welcome to the Multiverse

This week, we’ve opened preview access for A/B Testing for Campaigns and released other improvements.

With all the talk of the Multiverse, we were inspired to find a way to give our Brands an opportunity to experience it for themselves. Enter A/B Testing for Campaigns. With this new super power, Brands can now test multiple variants of messages in their Campaigns. This works by sending different messages to a smaller number of subscribers, our system will measure the click-through rate in real-time to then determine the best performing message and send it to the remaining subscribers on the list.

We are releasing this functionality to a subset of Brands today, and to the remaining in the coming weeks. If you can’t wait, feel free to request access here.

Other Improvements

  • Brands can now select multiple product for Click-to-Buy
  • UI improvements to Drips builder
  • Additional date range filtering for Subscriber Reports
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