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Firearms brands can use SMS and email marketing to communicate with customers, as long as they follow proper regulations. S.H.A.F.T. brands must use proper age gating, avoid triggering language or promotion of violence, and use a proper SMS tech stack to avoid big penalties.
Whether you’ve just started selling on Shopify or are an experienced veteran, SMS can help your small business communicate with customers, send reminders and alerts, and build loyalty with your audience.
If a customer wants to opt out of your SMS, you’ve got to let them go. But that doesn’t mean letting go of subscribers that accidentally text one of the opt-out words when they are looking for something else. By using enhanced opt-out logic you can be sure not to kick out loyal customers.
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