Transactional SMS Templates: 8 Texts You Should Be Sending

According to recent data, the average person spends 3 hours and 15 minutes on their phone each day. So it’s no surprise that transactional SMS has become a preferred method for communicating with consumers. Transactional SMS offers an enhanced and personalized customer experience by fostering a positive dialogue between the company and its consumer.

Types of Transactional SMS 

There are many different reasons for sending a transactional SMS; ultimately, it depends on the end goal it serves and the overall message that needs to be conveyed to the consumer. Regardless of the content, the purpose of each transactional SMS is overarching—to deliver critical, non-promotional information in real time.

Here’s a look at some of the most common types of transactional messages that you can start incorporating into your SMS marketing strategy today.

‍

👋 Welcome Message

Make a great first impression with your new customer by sending a welcome message. Once a customer has created an account with you, send a message that includes a link to access their new account. This welcome message is your brand's first opportunity to engage and build a strong customer relationship. To make your customers feel extra special, we recommend including a unique welcome code in the SMS.

• [Company]: Thanks for creating an account, [first_name]! You can access it at any time here [link]. Use promo code WELCOME10 to save 10% off your first order.

‍

✔️ Order Confirmation

A new order has been placed and it’s time to celebrate! But first, let your customer know that their order was successful by sending an order confirmation SMS. This should be done immediately after a new order is placed, and don't forget to thank the buyer for their purchase. Include the order number and a link to access further order details.

• [Company]: Thank you for your purchase, [first_name]! Your order number is [order_number]. View more details and track its status here [tracking_link].

‍

🚚 Shipping Notifications

Help build anticipation by informing your customer when their order has shipped. Be sure to include the order number and a link for ease of package tracking. After all, 90% of customers prefer having the ability to track their orders. 

• [Company]: Great news, [first_name]! Your order [order_number] is on its way. Track your order here [tracking_link].

‍

📫 Delivery Notifications

Drive excitement by letting your consumer know when their order is out for delivery and when it is delivered. Once the consumer receives their package, it’s a great time to ask for feedback. Bonus tip: Offering a promo code in exchange for a review creates an opportunity for re-engagement with your customer through a repeat transaction.

• [Company]: [first_name], your order [order_number] is out for delivery. Track your shipment here [tracking_link].
• [Company]: [first_name], your order [order_number] has been delivered. We hope you enjoy!
• [Company]: We’d love to hear what you think of your new product, [first_name]. Click the link to leave a review and receive 15% off your next purchase. [review_link]

‍

❌ Order Cancellations

Things don’t always go as planned, and a customer may need to cancel their order. To reduce the number of incoming customer support inquiries, we advise sharing prompt SMS updates on order cancellations. Include the order number and tracking link to ensure the customer has access to all their order details.

• [Company]: [first_name], your order [order_number] was successfully canceled. You can check the status of your order here [order_status_link].

‍

📦 Returns & Refunds

Returns aren’t fun for anyone, but a company’s return process can be the determining factor on whether or not your customer makes a repeat purchase. After mailing back a return, your customer wants to know when they will see the refund. Make the return process seamless for your customer by confirming that their return was received and that it is being processed. Be sure to close the loop and share the refund amount when the return is complete. 

• [Company]: [first_name], we have received your return for order [order_number] and are processing your refund. Check the status of your return here [link].
• [Company]: [first_name], your order [order_number] has been successfully refunded for [refund_amount].

‍

🔁 Recurring Subscriptions 

Help your customers stay on top of their monthly expenses by notifying them of subscription renewals, upcoming charges, payment errors, and/or recurring bills. By sending an SMS regarding an upcoming transaction, you are providing your customer with the time needed to pause or cancel their subscription, which can help prevent chargeback fraud and allow for a better customer experience. 

Subscription payment integrations such as ReCharge can also strengthen the relationship between your brand and its customers by giving subscribers more control over the conversation, boosting customer happiness and retention while empowering your company.  

• [Company]: [Name], your monthly refill is on its way! Click here to track your order [tracking_link]. To update your subscription preferences, log in to your account here [link].
• [Company]: Your monthly subscription will be skipped this month, [name]. To update your subscription preferences, log in to your account here [link].

🤝 Support Ticket Confirmation

Use support-based transactional messages to notify consumers that their ticket has been received and that their request will be handled as quickly as possible. These messages will help to reduce the number of customer support inquiries, especially during the holiday shopping rush. 

• [Company]: Hi [first_name]. This is to inform you that your support ticket, [support_ticket_number] has been received. We will be in contact soon. 

‍

Transactional SMS & Voyage

Creating, modifying, initiating, and distributing transactional SMS is made easier with Voyage. With multi-message automation capabilities, Voyage allows you to trigger messages based on transactional events – boosting engagement and conversion rates while enhancing customer experience and increasing brand satisfaction. 

Curious about the success of your transactional SMS automations? Voyage also allows you to take a deep dive into your data, giving you the ability to generate and export a report that contains all of the key performance metrics for your transactional automations. Thorough reporting will allow you to better understand the overall performance and effectiveness of your SMS campaign.

‍

See what the most powerful SMS marketing and message commerce platform in the world and expert eCommerce guidance can do for your brand. Request a demo today!

‍