Here are the best times, days, and strategies to send an SMS campaign.
Opt-in and opt-out practices need to be focused on because they have heavy compliance around them, and it’s the hello and goodbye for your brand which will affect your CLTV (customer lifetime value). In this post, we’ll go over all the best practices you need to know about the SMS opt-in and opt-out processes.
98% open rates, an effective way to connect with your attendees, and your message getting into the literal hands of your customers means SMS is an in-person and live event marketing dream tool. Not only can you create a more delightful experience for customers at the live event, but you will be growing your SMS list for future marketing.
What are the best use cases for A2P and P2P SMS? We’ve charted that path thousands of times and in this post, we’re opening the captain’s log so you can take the shortcuts we’ve found along the way.
Why is SMS the perfect marketing tool for upsell and cross-selling? SMS provides the timeliness, personalization, and open rates needed to be truly effective for upselling and cross-selling.
The key to compliantly sending SMS messages for S.H.A.F.T. brands is to use proper age and geography gating. The goal of age and geography gating is to prevent anyone underage or in an area with different laws from receiving messages about illegal products.