The era of cookies is crumbling, but it’s opening the door for a new phase in data collection – and SMS is the tool that will make this zero-party data accessible.
Abandoned cart vs. abandoned checkout SMS automations is the trigger mechanism – abandoned cart texts are sent when items are left in a shopper’s cart versus abandoned checkout which is triggered when a shopper leaves the checkout flow.
Customer reviews are an essential part of customer conversion. So in the constant battle against friction and abandonment rates, eCommerce merchants need to integrate customer reviews into your strategy and SMS can help do that.
‘Tis the season to finalize your holiday marketing strategies. Need some inspo? Here are six SMS campaigns to check off your BFCM planning checklist.
Black Friday and Cyber Monday are less than 100 days away which means brands should start preparing now to guarantee BFCM success and avoid any last-minute scramble. We’ve put together a BFCM SMS Readiness Checklist so you have all the to-dos in one place.