If a customer wants to opt out of your SMS, you’ve got to let them go. But that doesn’t mean letting go of subscribers that accidentally text one of the opt-out words when they are looking for something else. By using enhanced opt-out logic you can be sure not to kick out loyal customers.
Post-purchase SMS lets customers know you care, allows them to reach out if they have any problems, and turns them into loyal customers who keep coming back for more. This post-purchase communication, combined with SMS’s incredible open rates, gives you a recipe for success.
P2P messages are sent by humans which allows for more nuances and true conversations to take place. Therefore the regulations are different. Here's how P2P magic allows you to immediately increase your SMS reach:
Your SMS marketing shows alongside texts from your customer's family and friends. It is a highly effective and personal channel, meaning customers expect the right amount of personalization and effort. In this post, we’ll go over how you can specifically use product data to create that personalized experience for customers.
SMS marketing is here to stay. Here are five SMS marketing trends to keep a close eye on in 2023.
A personalized, human-led experience is not only preferred, but it is also now expected from customers. Especially from channels such as SMS, which are amongst the most intimate and effective communication channels today.